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Eddie Bauer
Digital Design and Branding
Eddie Bauer is a Seattle area based outdoor clothing company that began in 1920. The company has a rich history than started with the owner, Eddie Bauer opening a tennis racket shop in downtown Seattle. The shop eventually expanded to include award-winning outdoors gear. His wife Christine “Stine” Heltborg, also an avid outdoors-person, implemented the women’s outdoor wear line. Their products are now geared towards outdoor enthusiasts with an emphasis on hiking, rain and snow-wear.
During my time with digital design team at Eddie Bauer I created visual marketing media through email, various social media outlets, website product pages and digital banners. By using E.B. brand standards and guidelines and adding modern visual aesthetics I created designs that keep with the history of the company while appealing to evolving design trends.
Disciplines:
Web Design, Graphic Design, Brand Standards, Retail Design, ConceptingClient:
Eddie BauerPress:
Websites:
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/10/190508_NoSockDay_v2b.gif)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/09/milled.com_EddieBauer_new-arrivals-to-fall-for-d_VmShuSRQK3aecQ.jpg?func=bound&w=1127&h=3840)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/09/milled.com_EddieBauer_3-easy-workout-pieces-dVK6BkBOoDkIfBsq.jpg?func=bound&w=1117&h=3840)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/09/milled.com_EddieBauer_fall-outfitting-101-Z-koEGmmiSZVwkEM.jpg?func=bound&w=1108&h=3725)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/09/milled.com_EddieBauer_3-easy-pieces-for-fall-_OyiLQFeqnNBX1vt.jpg?func=bound&w=1100&h=3840)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/10/181006_Jeans_v5b.gif)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/10/181030_StayOutside_v4b.gif)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2019/09/milled.com_EddieBauer_last-day-50-off-all-jeans-Ey5XyLCSs6GlFWPV.jpg?func=bound&w=1134&h=3840)