Digital Design and Branding
Eddie Bauer is a Seattle area based outdoor clothing company that began in 1920. The company has a rich history than started with the owner, Eddie Bauer opening a tennis racket shop in downtown Seattle. The shop eventually expanded to include award-winning outdoors gear. His wife Christine “Stine” Heltborg, also an avid outdoors-person, implemented the women’s outdoor wear line. Their products are now geared towards outdoor enthusiasts with an emphasis on hiking, rain and snow-wear.
During my time with digital design team at Eddie Bauer I created visual marketing media through email, various social media outlets, website product pages and digital banners. By using E.B. brand standards and guidelines and adding modern visual aesthetics I created designs that keep with the history of the company while appealing to evolving design trends.