Jay’s Garage is a unique automotive shop in the heart of Ballard, Seattle. Co-owners Jay and Austin contacted me with the need for an updated bright and shiny sign to hang on the nearby Ballard Bridge. The goal was to quickly to catch the driver’s eye while commanding attention. The garage had a simple black and white typographical logo and sign which I used as a starting point. The inspiration logos that Austin provided showed strong letters and yellow and black color pallets. For the redesigned options I used fonts that echoed the impact of the reference logos and a similar color pallet. For continuity, I utilized the same typeface from the original sign for the informational copy. Once the clients chose their favorite logo I designed the signage, provided alternate color options, and created a brand guide as reference for optimal design.