Over six days, the annual New York Short Film Festival showcases work from around the world at the historic Cinema Village theater in Greenwich Village.

I worked with New York City short-film director Noel Day Bishop to create the branding for the festival’s 2016 marketing campaign. For the event, we wanted something eye-catching that represented what a New York film festival is about. The design I provided gives a nod to the interesting historic origin of the independent movie theater hosting the festival. Before becoming a theater in the 1960s, the building, built in 1898, was a three-story fire-engine house. By using an illustrated image of a Dalmatian capturing social change on its vintage film camera, we whimsically alluded to the theater’s beginnings and the ever evolving character New York City.