New York Short Film Festival
Branding and Design
Over six days, the annual New York Short Film Festival showcases work from around the world at the historic Cinema Village theater in Greenwich Village.
I worked with New York City short-film director Noel Day Bishop to create the branding for the festival’s 2016 marketing campaign. For the event, we wanted something eye-catching that represented what a New York film festival is about. The design I provided gives a nod to the interesting historic origin of the independent movie theater hosting the festival. Before becoming a theater in the 1960s, the building, built in 1898, was a three-story fire-engine house. By using an illustrated image of a Dalmatian capturing social change on its vintage film camera, we whimsically alluded to the theater’s beginnings and the ever evolving character New York City.
Disciplines:Art Direction, Branding, Graphic Design, Illustration, Social Media
Client:New York Short Film Festival