NYX Cosmetics

Environmental and Display Design

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L’Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand’s corporate website. (Wikipedia)

During my time with NYX I worked with their lovely team to co-create display and environmental designs. The company focuses on diversity and inclusion through makeup and self-expression. The Epic Wear campaign features edgy graphics that emulate tattoo design and have a long-lasting life.

  • Disciplines:

    Environmental Design, Window Display, Display Design, Visual Marketing
  • Client:

    NYX Cosmetics and Loreal

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