Zulily is an American e-commerce company headquartered in Seattle that sells clothing, toys, and home products. Their target audience is young and tech-savvy mothers on the lookout for unique brands and products for their children.

For this project I was asked to create a custom font for their special online event Brights for Baby. The creative font is based on the brand’s main typeface, Futura. Layering bright blocks of color throughout the design and onto product photographs creates a modern cheerfulness that appeals to Zulily’s client base. A sense of glee and optimism is achieved in these children’s nurseries as they enjoy their brightly colored clothes and accessories.