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Billabong
Zulily Web Campaign
Clothing, toy, and home-product retailer Zulily often features well-known brands that their clientele—largely young mothers—will enjoy.
For this project, I designed a web campaign that reflects the Billabong brand while also adhering to Zulily’s brand aesthetics. To achieve this, I used large nature-themed images and simple text-overlays on a transparent white field. The images of outdoor adventure and family draw the customer in, suggesting a similar experience can be found through the click of a button (and purchase).
Disciplines:
Web Design, Graphic Design, Brand Standards, Retail DesignClient:
Billabong & Zulily
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2018/05/2018_Billabong_zulily_2.jpg?func=bound&w=1920&h=1140)
![](https://codfcgpsna.cloudimg.io/amymhuber.com/wp-content/uploads/2018/05/2018_Billabong_zulily_3.jpg?func=bound&w=1920&h=1140)