Clothing, toy, and home-product retailer Zulily often features well-known brands that their clientele—largely young mothers—will enjoy.

For this project, I designed a web campaign that reflects the Billabong brand while also adhering to Zulily’s brand aesthetics. To achieve this, I used large nature-themed images and simple text-overlays on a transparent white field. The images of outdoor adventure and family draw the customer in, suggesting a similar experience can be found through the click of a button (and purchase).