Transpose, a Seattle-based start-up, aimed to make everyday data storage more simplistic.
When they came to me looking for illustrations for their new e-book, I was excited. Together we explored concepts for imagery that would best support their overall company message. We settled on the theme “consolidation is key” for the chapter header illustrations. Using a keychain as a metaphor, I created a series of images supporting the idea that digital consumers store their data in too many places and that by using Transpose’s online services, users can pair down to one platform. The fox—Tranpose’s logo/mascot—holds the key.