NYX Cosmetics

Environmental and Display Design

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L’Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand’s corporate website. (Wikipedia)

During my time with NYX I worked with their lovely team to co-create display and environmental designs. The company focuses on diversity and inclusion through makeup and self-expression. The Epic Wear campaign features edgy graphics that emulate tattoo design and have a long-lasting life.

  • Disciplines:

    Environmental Design, Window Display, Display Design, Visual Marketing
  • Client:

    NYX Cosmetics and Loreal

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French Girl

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Dear Lois Magazine

Jay’s Garage

Logo and Signage Design

Jay’s Garage is a unique automotive shop in the heart of Ballard, Seattle. Co-owners Jay and Austin contacted me with the need for an updated bright and shiny sign to hang on the nearby Ballard Bridge. The goal was to quickly to catch the driver’s eye while commanding attention. The garage had a simple black and white typographical logo and sign which I used as a starting point. The inspiration logos that Austin provided showed strong letters and yellow and black color pallets. For the redesigned options I used fonts that echoed the impact of the reference logos and a similar color pallet. For continuity, I utilized the same typeface from the original sign for the informational copy. Once the clients chose their favorite logo I designed the signage, provided alternate color options, and created a brand guide as reference for optimal design.

  • Disciplines:

    Logo Design, Signage, Branding Design, Logo Exploration, Typography, Creative Direction
  • Client:

    Jay's Garage
  • Press:

  • Website:

Jay’s Garage Logo Update

The Inspiration

Presented Logo Options

Final Logo, Signage & Branding Guide

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French Girl

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Dear Lois Magazine

Zulily

Brights for Baby Web Campaign

Zulily is an American e-commerce company headquartered in Seattle that sells clothing, toys, and home products. Their target audience is young and tech-savvy mothers on the lookout for unique brands and products for their children.

For this project I was asked to create a custom font for their special online event Brights for Baby. The creative font is based on the brand’s main typeface, Futura. Layering bright blocks of color throughout the design and onto product photographs creates a modern cheerfulness that appeals to Zulily’s client base. A sense of glee and optimism is achieved in these children’s nurseries as they enjoy their brightly colored clothes and accessories.

  • Disciplines:

    Web Design, Graphic Design, Typography, Branding
  • Client:

    Zulily
  • Websites:

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Vintage Truck Portraits

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San Fermo

Veelo

Instructional Graphics

Veelo is an interactive online application designed to help businesses grow. Veelo provides a platform created to guide company sales teams. This includes virtual coaching, sales content management, and better prospect engagement.

I was contacted by Veelo to develop clean, vector-based business-themed graphics supporting client e-training sessions. These minimal, modern business graphics help explain real-life business scenarios. To achieve this, I chose a non-traditional three-color pallet and flat design, with  character emotions and actions shown through hand gestures and simple mouth movements.

  • Disciplines:

    Art Direction, Illustration, Design
  • Client:

    Veelo
  • Website:

 

 

 

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The Vestibule

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Vintage Truck Portraits

Stay Sexy

Planned Parenthood Fundraiser

Featuring local and traveling artists, the Stay Sexy fundraiser provided financial support for Planned Parenthood in 2017 when it was losing governmental funding. My friend Lanka DeSilva and I hatched the idea of the fundraiser as a means to take positive political action around an issue we felt passionate about.

With our friends Hillary Allison and Chris Atherly, we planned the volunteer-driven event, which took place at LO-FI Performance Space and raised nearly $5,000 for the organization. As the fundraiser’s visual designer, I created the event branding, including collateral such as posters, handbills, and digital marking materials.

 

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New York Short Film Festival

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TCS World Travel

French Girl

Product Label Design

 

French Girl Organic creates luxurious products for everyday self-care with high-quality ingredients that are sustainable for the planet and also their producers.

I was approached to help flesh out a previously designed label template for their popular botanical products, which have been featured in fashion magazines and are sold online and through retailers such as Madewell and Anthropologie. The owner of the company wanted a simplified design using CoCo Channel’s typographical treatment as inspiration. We worked together to create classic but current labels for the company.

 

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Velouria

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Quarantine Postcard Set

Velouria

Window Display & Gallery Show

Velouria is a small Seattle boutique and gallery chock-full of US and Canadian-made goods. Their pieces are made by folks who are dedicated to beauty, quality, and sustainability.

In February and March of 2016 the wonderful ladies of Velouria and I collaborated to create a window display featuring my Morning Sketching illustration collection. The installation consisted of two parts. First, we decided on five black-and-white sketches to feature as blown-up backdrops providing wallpaper for their display mannequins. Then I implemented hand-painted designs across the front window panels to create a multilayered aesthetic. Inside the shop, Morning Sketching drawings were exhibited, and a reception was held during Pioneer Square’s First Thursday Art Walk (in conjunction with local jewelry artist Angela Delarmente’s beautiful jewelry). To create an evolving design, we followed up the February installation with added color elements in March that complemented Velouria’s new spring clothing lines.

  • Disciplines:

    Environmental Design, Illustration, Window Display, Gallery Show
  • Client:

    Velouria Boutique & Gallery
  • Website:

The Black & White Phase

Gallery Show

Springtime Color Updates

Details

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San Fermo

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French Girl