Working for the folks at the Apple Support YouTube and Twitter channels provided me with many opportunities to grow as a designer and illustrator. One of my main roles as one of the team’s graphic designers was to concept and create illustrations and designs for Apple device applications that appeared in the team’s educational motion graphic videos. Many of the graphics were created within application tools to achieve the most accuracy.

In 2021 I was honored to be asked by director Hamilton Boyce to create psychedelic visuals for the West Coast all-women, all-amazing, surf rock inspired, band La Luz’s upcoming music video “Metal Man” (a single off of the self-tilted album La Luz). Hamilton and I worked together researching the underground world of liquid light shows. While nodding to the 60’s history of the art media, I also wanted to keep the colors vibrant and ambiance current to support the song’s timeless energy.

“Metal Man” by La Luz
Director/Cinematographer: Hamilton Boyce
Video Producer: Danny Hahn
Art Director: Amy M Huber
Production Assistant: DLB

A design exploration revival of “Morning Sketching” where a new environmental illustration is created each morning using the digital application ProCreate. Design focus includes using a set color palette, combing geometric and organic shapes and experimenting with new media techniques.

Follow along with daily progress at Morning Sketching.
See related series Geometric Gig Posters for comissioned designs.

Working and collaborating with other creative artists is a joy of mine. For this ongoing poster series I experimented using geometric shapes, bright textures, simple lines and timeless typography to create postmodern inspired designs that showcase each musician’s style.

The Geometric Gig Poster series is an extension of an experimental daily digital illustration project that I am currently working on. See more designs at Morning Sketching 2023.

“The Adventures of Kona & King” is a book delightfully written by Joanne Cooper. The original illustrations – created by her 11-year-old grandson Zachery Cooper – are accompanied by hand-drawn and digitally altered backgrounds by me. The book design and layout were also created by me.

It is an interactive book written in a rhyming poem format, asking questions to stimulate children’s imaginations and initiate conversations. The two stars of the story are two real-life Labrador Retrievers named Kona and King.

NYX Professional Makeup is an American cosmetics company that is a subsidiary of L’Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and they offer a wide range of vegan-friendly products. NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand’s corporate website. (Wikipedia)

During my time with NYX I worked with their lovely team to co-create display and environmental designs. The company focuses on diversity and inclusion through makeup and self-expression. The Epic Wear campaign features edgy graphics that emulate tattoo design and have a long-lasting life.

Jay’s Garage is a unique automotive shop in the heart of Ballard, Seattle. Co-owners Jay and Austin contacted me with the need for an updated bright and shiny sign to hang on the nearby Ballard Bridge. The goal was to quickly to catch the driver’s eye while commanding attention. The garage had a simple black and white typographical logo and sign which I used as a starting point. The inspiration logos that Austin provided showed strong letters and yellow and black color pallets. For the redesigned options I used fonts that echoed the impact of the reference logos and a similar color pallet. For continuity, I utilized the same typeface from the original sign for the informational copy. Once the clients chose their favorite logo I designed the signage, provided alternate color options, and created a brand guide as reference for optimal design.

Eddie Bauer is a Seattle area based outdoor clothing company that began in 1920. The company has a rich history than started with the owner, Eddie Bauer opening a tennis racket shop in downtown Seattle.  The shop eventually expanded to include award-winning outdoors gear. His wife Christine “Stine” Heltborg, also an avid outdoors-person, implemented the women’s outdoor wear line. Their products are now geared towards outdoor enthusiasts with an emphasis on hiking, rain and snow-wear.

During my time with digital design team at Eddie Bauer I created visual marketing media through email, various social media outlets, website product pages and digital banners. By using E.B. brand standards and guidelines and adding modern visual aesthetics I created designs that keep with the history of the company while appealing to evolving design trends.

Transpose, a Seattle-based start-up, aimed to make everyday data storage more simplistic.

When they came to me looking for illustrations for their new e-book, I was excited. Together we explored concepts for imagery that would best support their overall company message. We settled on the theme “consolidation is key” for the chapter header illustrations. Using a keychain as a metaphor, I created a series of images supporting the idea that digital consumers store their data in too many places and that by using Transpose’s online services, users can pair down to one platform. The fox—Tranpose’s logo/mascot—holds the key.

Clothing, toy, and home-product retailer Zulily often features well-known brands that their clientele—largely young mothers—will enjoy.

For this project, I designed a web campaign that reflects the Billabong brand while also adhering to Zulily’s brand aesthetics. To achieve this, I used large nature-themed images and simple text-overlays on a transparent white field. The images of outdoor adventure and family draw the customer in, suggesting a similar experience can be found through the click of a button (and purchase).

Zulily is an American e-commerce company headquartered in Seattle that sells clothing, toys, and home products. Their target audience is young and tech-savvy mothers on the lookout for unique brands and products for their children.

For this project I was asked to create a custom font for their special online event Brights for Baby. The creative font is based on the brand’s main typeface, Futura. Layering bright blocks of color throughout the design and onto product photographs creates a modern cheerfulness that appeals to Zulily’s client base. A sense of glee and optimism is achieved in these children’s nurseries as they enjoy their brightly colored clothes and accessories.

Over six days, the annual New York Short Film Festival showcases work from around the world at the historic Cinema Village theater in Greenwich Village.

I worked with New York City short-film director Noel Day Bishop to create the branding for the festival’s 2016 marketing campaign. For the event, we wanted something eye-catching that represented what a New York film festival is about. The design I provided gives a nod to the interesting historic origin of the independent movie theater hosting the festival. Before becoming a theater in the 1960s, the building, built in 1898, was a three-story fire-engine house. By using an illustrated image of a Dalmatian capturing social change on its vintage film camera, we whimsically alluded to the theater’s beginnings and the ever evolving character New York City.

Veelo is an interactive online application designed to help businesses grow. Veelo provides a platform created to guide company sales teams. This includes virtual coaching, sales content management, and better prospect engagement.

Featuring local and traveling artists, the Stay Sexy fundraiser provided financial support for Planned Parenthood in 2017 when it was losing governmental funding. My friend Lanka DeSilva and I hatched the idea of the fundraiser as a means to take positive political action around an issue we felt passionate about.

With our friends Hillary Allison and Chris Atherly, we planned the volunteer-driven event, which took place at LO-FI Performance Space and raised nearly $5,000 for the organization. As the fundraiser’s visual designer, I created the event branding, including collateral such as posters, handbills, and digital marking materials.

French Girl Organic creates luxurious products for everyday self-care with high-quality ingredients that are sustainable for the planet and also their producers.

I was approached to help flesh out a previously designed label template for their popular botanical products, which have been featured in fashion magazines and are sold online and through retailers such as Madewell and Anthropologie. The owner of the company wanted a simplified design using CoCo Channel’s typographical treatment as inspiration. We worked together to create classic but current labels for the company.